You can turn off iCloud syncing for specific things via Settings > [username] > iCloud > ... (e.g., contacts, calendars, reminders, notes, photos, etc).
You can delete apps from one without deleting from the other and you can turn off Settings > iTunes & App Store > ... items in the Automatic Downloads section to stop new purchases downloading to the other device.
You can turn off specific Continuity features to separate the devices: Use Continuity to connect your Mac, iPhone, iPad, iPod touch, and Apple Watch - Apple Support
The above may or may not help depending on what you are including in "same stuff." If not, you may want to reply with more details.