While the Watch is not locked to a carrier, and can use a variety of LTE bands, there are currently no carriers in Mexico that support the Watch. Cell carriers must support the watch in order to activate the internal digital sim card with their service.
Apple Watch - Carriers - Apple
Telcel is rumoured to be working on providing support in Mexico for the Series 3, but when this will be is still unknown.
Meanwhile, you can still use the Watch as a normal non cellular version but will be restricted for most uses to being around the paired iPhone.