It's not loud, it's more the pitch of the noise that makes it a little annoying, and the
fact that I'm sure it didn't used to make it.
I have the same problem with a new 17" imac. When I first got it, I didn't notice any fan noise. Then I did the EFI firmware update, along with some other updates, and afterwards I started noticing the hum. The pitch drives me crazy. I tried the forum recommended SMC reset(power off, unplug all cables and powercord, let sit for at least 15 seconds, plug in cables and powercord and turn back on) several times with no success. I left everything unplugged overnight.
It seems my humming noise is the screen, as soon as the power save for the screen kicks in,
and the screen turns off, the noise disappears.
Is this a normal thing, or is just me?
The exact same thing happens with my imac. As soon as the screen dims, the fan noise stops, but as soon as I touch a key on the keyboard, which powers up the screen, the fan noise starts immediately. I downloaded the iStat nano widget to monitor the fan speed, but my 3 fans always seem to run at the same speed:
fan 2 1000 rpm
fan 1 1200 rpm
fan 0 1000 rpm
Did you get any custom options for your imac? I ordered mine with 2gb of RAM. There are some posts that seem to think Apple technicians occasionally fail to reconnect something after adding more RAM, and as a result the fans always run at full speed.