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Are you in the US? If you are the advice above is correct. If you are in another country, Apple has opened a Store Reservation system for iPhone X in some countries. http://applenws.com/apple-to-accept-iphone-x-reservations-starting-november-4-ou tside-of-united-states/2017/mac-rumors
Question: How can I make a reservation to buy the iPhone X in stores?