Needed to reply to my first post on this discussion. I love stock markets etc.. and I have been saying for the past 9 months if Apple doesn't expand into a new arena they are going to bleed a trillion dollar death. They obviously don't care about personal computing anymore; focusing mainly on the iPad and super high end iMac's. With that being said and all of these RANDOM processes being run from our machines collecting data with no plan or focused way to monetize this data a new "division" needs to be created.
I've always thought something with healthcare due to all info they've been collecting on users from their iPhones for years now. But they have released something even simpler and better. Paired with Geisinger a U.S based healthcare provider in the north east. Apple is releasing an app which will allow you to get all of your medical records immediately. Wow! Lol.. Where I am from (Philly) it's a difficult process to get your medical docs.
A baby's first steps. Now what does rapportd do... oh yea it's something to do with Airplay 2.0! Involving the Homepod / Apple TV / etc ..