Setting up new iPhone
How do I download apps onto a new iPhone I am setting up as a new iPhone? I no longer see "Apps" as an option in iTunes.
iPhone X, iOS 11.2
Changes in the new iTunes - Apple Support
The new iTunes focuses on music, movies, TV shows, podcasts, and audiobooks. Apps for iPhone, iPad, and iPod touch are now exclusively available in the new App Store for iOS.
The article I included above clarifies that one of iTunes' recent updates removed the App Store function. Moving forward, users will only be downloading apps directly from the App Store on their device.
If that's unfamiliar territory for you, this article covers all the relevant how-to's:
Cheers!