Trouble installing macOS - permission denied
I am having trouble installing MacOS Sierra due to a "Permission Denied" notice. I have read lots of forum info about this problem, but can't seem to make any suggestions work because there is nothing installed on the hard drive right now. Upon reboot, the macOS utilities opens right away and the only options are restore, reinstall, get help online and disk utility. If Reinstall macOS doesn't work, what are the other options? I don't see how to repair permissions from the available screens.
Thank you for any help!
MacBook Air