This site provides more information. Best for older machines. Note, serial number is sent in the clear.
"A serial number is a unique, identifying number or group of numbers and letters assigned to an individual piece of hardware or software. It's used for various things depending on the product / brand but what is your Mac's serial number for and more importantly... what is it hiding and what can it do for you ?"
http://www.appleserialnumberinfo.com/Desktop/index.php
or
This site provides more information, but lacks security too.
"A serial number is a unique, identifying number or group of numbers and letters assigned to an individual piece of hardware or software. It's used for various things depending on the product / brand but what is your Mac's serial number for and more importantly... what is it hiding and what can it do for you ?"
http://www.appleserialnumberinfo.com/Desktop/index.php
http://www.chipmunk.nl/klantenservice/applemodel.html
( hint by K Shaffer )