Why is the card I bought from the store display not activated when I was about to redeem it
I can’t loose 100$ so I suggest you activate the card please
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Take it back to the store with the receipt and get them to activate it. Apple is not here, only other users like yourself. The store has to activate it.
If you can‘t redeem your iTunes or Apple Music Gift Card or content code - http://support.apple.com/HT201195