If it's a child account (i.e. under 13) you can't, though you could try contacting iTunes Support and see if they can/will change it for you : http://www.apple.com/support/itunes/ww or https://www.apple.com/emea/support/itunes/contact.html
If it's not a child account log into the account : Update the birth date associated with your Apple ID - Apple Support