virus from pinterest
I was surfing Pinterest, opened a photo and this virus warning showed up.
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The phone number listed has been used before by scammers. It is different from the publicized AppleCare numbers. Reacting to the message is the real danger here.
The site where the image on Pinterest originates, likely also pushes the message.
Avoid phishing emails, fake 'virus' alerts, phony support calls, and other scams - Apple Support