Good evening all,
I am wondering whether any films that I buy now in HD will be upgraded to 4K if it becomes available for that film.
I know that was the case when they announced it for previously bought films but essentially I don’t want to have to buy them over again if I buy a HD film now.
Cheers
Nick
At the Apple Event on Sept 12, that is what Apple promised.
Eddy Cue (0:45:15 in): “Now, to experience 4K with HDR, you also need great content. And we’ve been working with the large Hollywood studios to bring all of their 4K and HDR movie titles to iTunes. So now you’ll have the biggest releases in the best picture quality all on iTunes, all available for the same price as HD. And if you bought one of those movies in HD from iTunes, we’re going to automatically upgrade them to 4K HDR at no additional charge.”
At the Apple Event on Sept 12, that is what Apple promised.
Eddy Cue (0:45:15 in): “Now, to experience 4K with HDR, you also need great content. And we’ve been working with the large Hollywood studios to bring all of their 4K and HDR movie titles to iTunes. So now you’ll have the biggest releases in the best picture quality all on iTunes, all available for the same price as HD. And if you bought one of those movies in HD from iTunes, we’re going to automatically upgrade them to 4K HDR at no additional charge.”
I interpreted the statements as “you buy a title, not a resolution,” but maybe that was naive. I now think some studios may modify some content just enough to make it a ‘different’ movie from the old listing, requiring a new purchase (e.g. Labyrinth).
See Find and watch movies with 4K, HDR, or Dolby Vision - Apple Support. I think the answer is definitely maybe.
tt2
Yeah, it’s that past tense ‘bought’ that leaves me unconvinced!
Future proofing iTunes 4K Movies (UK)
