If you can‘t redeem your iTunes or Apple Music Gift Card or content code - http://support.apple.com/HT201195
Card or code is from a different country or region
App Store & iTunes Gift Cards and Apple Music Gift Cards are specific to your country or region. If you're trying to redeem an App Store & iTunes Gift Card or Apple Music Gift Card that was purchased in a different country or region, make sure that you're redeeming it in the iTunes Store for the same country or region. You can't redeem cards outside of the country or region of purchase.