Since the last thread that asked the question is a year old and locked up tight, I'll ask it again: does Apple
ever plan to support x264 High Profile playback in Quicktime? They want to push iTunes/Front Row and Apple TV as the media center platform of the future, but if they can't support what is quickly becoming the new standard, then what's the point? VLC and MPlayer both play these files just fine, so it sure as heck isn't an issue of OS compatibility or processor horsepower.