Why the 3 hour donload time for movies?

Heres the scenario. I need to make a train in a half hour, long ride ahead of me so UH-HUH Ill download a movie from I-tunes to watch on the train. Movie is purchased only to realize that movies off Itunes download so slowly you could rip the same movie 12 times over before its done. No my aspirations of watching a good film are shattered and i will sit bored and alone on the train thinking aboutthe 9.99 i just wasted. When we download a movie WE WANT IT RIGHT AWAY, WE DONT WANT TO WAIT BECAUSE YOU DONT WANT TO SPEND MONEY ON FASTER BETTER SERVER SYSTEMS!!!! Spur of the moment is what most poeple are in the case of downloading a movie. APPLE really needs to get their **** together if they want to keep this customer.