I agree with you about it being too pink. I looked at your site yesterday and realize now that I percieved it as being directed only to women (homemaker at that). If that's your intent then I think it's fine. If you want to double your market you might think about adding manly things both in design layout and product examples. You could have a his and hers main entry point so you wouldn't have to change what you already have. But I would suggest making the start page less feminine (only if you want to target a broader audience)
Now that I think about it furthur, you might think about how you could change the design layout and product samples to appeal to a broader range of females as well. ( professionals, working class, etc) You might think about this as a goal to work toward as you're able to expand your product line.
Respectfully, David Phelps
http://web.mac.com/phelpssculpture/iWeb
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ibook & imac Mac OS X (10.4.8)