Protection on Back of New iPhone

I’m have the exact question! How is the blue so light that it is absolutely white?

I think it’s misleading the blue is definitely white and I’m so dissapointed with my Christmas Present because of this 😩

Very disappointed — this is not fair at all — it’s not blue — it’s white. Terribly misleading. If it didn’t take so dang long to set up and return, I’d return it for a different color. But it’s definitely not blue . . .

I am feeling exactly the same way. To me the back is white - nothing blue about it...............

But it’s like it has a plastic/vinyl coating? Everyone I know who bought the same colour has been trying to peel it off?! At least my last white one had a silver apple! 🙄

Very disappointed, was going to go for the Yellow but liked the “blue” it’s false advertising because if I knew it was white, I would have defo gone with the Yellow

New iPhones out of the box, have a white protector on the front of the phone and nothing on the back of the phone.

The blue color this year is a very light blue. If your iPhone looks like this, it's how it's supposed to look:

I just got the yellow and blue iphone 15 and we have been trying to figure out how to remove the white on the back. I’m so annoyed that ordered these colors and it’s no where near as vibrant as the 14’s. You can barely see the color! Honestly I may take my phone to the nearest store and switch it to a 14 cause these are just ugly.

Even i have tried to remove the white protective tape but it's not coming out and its totally white in colour and on the website, it showing proper blue color there is no difference in colours. Now physically only the camera box only seems blue and rest of the phone is white. better to get some bright colors which is available in lower models.

Now regretting buying phone without checking out in store.

The only thing I can find blue on the back is the logo and plastic around the camera. The rest of the back is white and the finish on the white is completely different to the blue finish on the sides of the phone. It looks like they finished over backing paper.

Even placed next to white objects it still looks white - such a disappointment as Apple's products are usually so thought out design wise & true to advertisements.

I did ask in a shop to see the colour first but wasn't allowed

This is true. But when you think you’re getting a blue phone you don’t want to have hold it it a certain light to detect a hint of a blue shade. Even the “hint” of color is barely there. It’s like a blue silk flower that sat out in the sun all Summer. There is nothing pretty about these phones and I’ve had some issues with not being able to get back into apps because my passwords are gone. I can’t even get into my TMobile App. When you call them, you get an automated answer that tells you the wait time is about 30 minutes and you have the option to say you want them to call you back. They don’t call back. But that’s not an Apple issue. It’s just another aggrevation with this phone I wish I had not bought. I traded my 11 in for it. I have t sent it back yet. I wish I could return this one and reactivate my 11.

Wow I thought it was a paper backing. Going to store tomorrow and return the clear case they sold me saying it would show off the blue phone.

I am so angry. This phone was said to be blue but it’s white. There is no color at all. Had I known this I would’ve kept my blue 12. This is misleading and false advertisement.

You would have still been disappointed because it’s white too. I ordered mine because they didn’t have the yellow in the store. I saw the blue and knew it really wasn’t blue . I saw a picture of the yellow. It really looked yellow. was excited about getting that pretty yellow phone. I was so disappointed to get a white one with a barely perceptible yellow “stain” around the camera lenses. And it’s not even a shiny finish. It’s a flat finish and the apple on it can barely be seen. Yep. This is very misleading advertising . I wanted a pretty iPhone and had ordered a clear case for it. Guess I’ll have to buy a pretty case. I’m stuck with it for now.