Is Apple no longer upgrading movies for existing customers to 4K?

djBrix3y wrote:

Apple used to upgrade their movies automatically to 4K for existing customers. This was great as my older movies got an automatic 4K upgrade.

Lately this hasn't happend.

I have Once Upon a Time in the West. It received a 4K upgrade in the store but my film in my library did not. I had to purchase a new copy.

Today The Departed has been released in 4K yet my copy in my library has not upgraded. Instead I see I have to buy the updated 4K.

What is happening here?

A bit of clarity would be nice Apple

We're not Apple, just other end users. I'd ask them directly if I were you.

• Call Apple at 1-800-MY-APPLE or Apple Support at 1-800-APLCARE (USA)
• Chat using the Messages app on your iPhone or Mac. Make sure to use Safari to open the link.
• Contact - Official Apple Support

I’ve been having a similar experience with some of my movie purchases on iTunes/Apple TV. Usually, if there’s a 4K version available they’ll upgrade you automatically, as you said. However, if you redeemed the movie through a third party/platform (VUDU, Google Store, etc), and didn’t purchase it directly from Apple, it won’t be upgraded. The best way to upgrade those “purchased titles” is buying it as a bundle with other movies or going in the iTunes app, gifting the movie to yourself and redeeming it. I just wait for it to go on sale ($4.99 - $7.99) and gift it to myself. By the way, my digital copy of The Crow (1993) got upgraded automatically to 4K Dolby Vision last week, so Apple is still upgrading iTunes purchases to 4K and 3D for Apple Vision Pro users.