The "yournumber" is your area code and phone number, digits only, no preceding 1 and no dashes. For example:
2035551212@txt.att.net
I sent an email to my brand new iPhone, new AT&T customer with the $59.xx plan and no additional and it came through in about 10 seconds. If it doesn't work for you, call AT&T and tell them. I'm sure there is some tick in a checkbox somewhere where there shouldn't be that blocks emails or something on your account.