Blu-ray support

Drew13 wrote:

Eric Pautsch1 wrote:
I hope your right Zak. But Apple isn't in the business of making customers happy..they're here for the money. All the money spent on licensing and development has to be made back somewhere.

Hey if they do a full blown blu-ray app and break it out of the Studio and charge what they did for DVD SP 1.0, I would still buy it in a heartbeat and be very happy 🙂

That would make me very happy as well 🙂 Even if they charged 10K or 15K for it.

Message was edited by: Eric Pautsch1

At those prices, happiness is relative!

Eric Pautsch1 wrote:

That would make me very happy as well 🙂 Even if they charged 10K or 15K for it.

Hmmm. Would seem that the response will then be:

But you can get Encore for $1000 or so, so why would I buy Apple software? So what even if the Apple version REALLY does blu-ray and not just simply burns a pretty video. Isn't it bad enough that Sony's replication costs and the licensing fees are astronomical? Once again Apple has ignored the market and is messing over us professionals who are demanding blu-ray today, even though we can do it anyway to the extent that we actually need to do it with other options well within our reach.

Any wager on seeing something like that even if Apple comes out with a true blu-ray authoring system for $2,000? 😉

Hi(Bonjour)!

WAR is over:

http://www.engadget.com/2008/02/19/official-hd-dvd-dead-and-buried-format-war-is -over/

And the winner is ...blu-ray.

So if FCS 2 is THE tool to produce video content, it's certain that Blu-Ray should be supported soon. To not support high def distribution on mass supported media like DVD is a huge gap in the video production.

Cross your fingers and check on to see which company will be the first to support Blu-Ray autorithing.

Michel Boissonneault

It is good you remember DVD SP 1.0, it seems that almost everyone here has. DVDs had the same pricing/development cycle that Blu-ray is going through now. When DVDs first appeared, DVD players cost about $1,000 and burnable discs cost $50. But over time the prices fell. Apple didn't release DVD SP 1.0 until the costs of DVD players fell below $300 and the cost of a single burnable disc was $5. There were other competitors for burning DVDs, but Apple waited. They were not the first to market.

The development cycle for Blu-ray is still in the early stages. The PS3 is driving Blu-Ray sales. Blu-ray players sit on the shelves. At $500, consumers are saying "my DVD player is fine." Exactly as they did when DVD players were $500 and consumers said, "my VCR is fine." They know that the price still has a way to fall. Apple hit the market with DVD SP 1.0 when the price fell to a point where widespread consumer purchasing spured the market.

Shawn I agree with you across the board. I still think the battle raged on a bit too long and the next wave is right behind, but at least this part iss over and we can move on

You think a new format will appear before blu-ray takes in the market?

Shawn the voice of reason.

o| TonyTony |o

It is strange IMO. I think blu-ray can still make a market, but downloads are coming on fast and strong. If you take a look how codecs have improved and as the infrastructure has improved, well I am not rushing out anytime soon to replace my DVD collection. Of course I will have to get a blu-ray player and play around with it and do authoring, but I am a iTunes junkie. Sure it is not 1080p yet and there are other issues, but clicking the button and taking up no room except for space on hard drives and being able to instantly scroll throough shows. The iPod and iTunes, for me, are some of the best things to come around. It bought back listening to music for me because it was so easy to find what I wanted when I wanted to listen. No more fumbling around for CDs.

It is up to Sony to now make the market. They had a battle with HD DVD and finally won, the other battle is on the horizon.

Should be interesting.

I would also like to point out that the Blu-ray spec allows for much more complex interactivity/menus then the DVD spec allows. So if you go the route of only adding high res video to the DVD specs for your authoring program (as Adobe did with Encore) you, in the end, will have something pretty lame compared to a full featured Blu-ray authoring program.

It is still early in the Blu-Ray development cycle, and no one has released a full featured Blu-ray authoring environment for under $1,000. Sony's Blu-ray authoring program is $50,000.

Again, agreed. Though of course many users still cannot use basic DVD features. Amazes me.

Well Apple better get its butt in gear because as of today, it's official! Blu-Ray is the winner. Toshiba calls it quits with HD-DVD and everyone's switching over to blu-ray.

While I certainly believe that at some point in the future everything will be digital download, people have not yet reached a point to be able to let go of physical discs when it comes to video content. Personally, if iTunes suddenly offered a movie I'm looking to buy for cheaper than the DVD version, and just as high quality, I'd still buy the DVD.

*+they're not about to let DVDSP ruin the fun..like it did for spec. level authors.+*

Haha okay... not sure which spec authors had dvdsp ruin their fun. Very different markets. All the medium to big places don't use dvdsp and if you want a job as a DVD Author you'd have more chance trying to blag that you know Maestro than saying you know dvdsp (unless you've got Scenarist, Creator etc listed before! or you want a junior position.) Maybe it drove budgets down a bit but many Titles still fetch a nice chunk of change.

I can't believe we let Apple off so lightly with no SD DVD feature update (in FCS2) let alone Blu-ray. I have over 100 things I want added, prob nearer 200 now, that I've bothered to write down.

Blu-ray would be great but we wont hear anything till April (NAB) if we are extremely lucky but even that is unlikely IMO. I would have paid for a Spec Apple App at old Shake prices and would do the same for Blu-ray but Apple is unlikely to do that. They dropped Shake and it had a strong following in feature land...

It seems to me high-end isn't really their bag anymore. We never got Output to Video Monitor support, hardware encoders, AL/Spec mode ability a la DVDLab Pro and so on. Instead we got Drop Zones and Basic Mode for iDVD types. I hope we get Blu-ray authoring added or a highend app, even if we have to use HDAfterEdit for some stuff but I'm not going to hold my breath.

The full-control 'Spec' snob factor soon gets smacked out of you when it comes to BD-J so there will be 'AL' apps popping up for sure... even the big studios wont have the time or budget to get too deep into it for along time if ever at 'spec/app dev' level.

*+When DVDs first appeared, DVD players cost about $1,000 and burnable discs cost $50.+*

And the rest hahah they were quite a lot more than that to start with. DVD-R(A) were even more than that again 🙂 also DVD had a far longer (more typical?!) time to grab market share. The one thing the war did do is get the price of players down a lot further and faster than expected.

VHS vs DVD was a bit different cause of DD5.1 (surround sound), Menus, Chapters, storage (case), languages, no rewinding as well as image etc. were major user advantages over VHS but 5.1 to 7.1... pop-up menus etc aren't as big a leap...

Anyway, better get back to my spot in the queue for dvdsp 5,

-Jake

" Haha okay... not sure which spec authors had dvdsp ruin their fun. Very different markets. All the medium to big places don't use dvdsp and if you want a job as a DVD Author you'd have more chance trying to blag that you know Maestro than saying you know dvdsp (unless you've got Scenarist, Creator etc listed before! or you want a junior position.) Maybe it drove budgets down a bit but many Titles still fetch a nice chunk of change."



I was referring to budgets...not the authors themselves...the kind of budgets were seeing now in BD production.

Message was edited by: Eric Pautsch1