iWeb SE optimization further advice needed!

Well I'm assuming a "keyword" is just an important word word relating to the subject.
In that case the site is laced with them, and also I have lots of links from other cycling sites.
Still we are coming way down in basic searches ie cycling clubs west London, and cycling clubs London (it is a better result for North West London - but still bottom of page 2). I'm still looking for a big breakthrough, I mean there is even an Indian Restaurant and an Edinburgh Club beating us in some of the London searches!
Any other ideas welcome!
site: www.gregarios.co.uk

ragesw wrote:
These things take time. It often takes months if not years to get high rankings for competitive keywords. There is no secret or quick fix.

But as I said what you have to do right now is change your title tags to include these keywords. Make each title tag different and contain 2 - 3 keywords or keyword phrases. That will significantly help your search engine rankings.

Thanks for that... but what exactly, and where... is the *title tag*?
Please confirm, this the name of the page that I create in Iweb? Can this be totally different to the name of the page on the website menu??
For instance the About Us page (website) is called About Us_LondonClub on the left menu in iWeb.
The Home or landing page on the website is called "west london_cyclingclub" > Is that what you mean, and is this where I need to improve the wording?
One of my problems is that people are likely to search under many different criteria for instance: cycling clubs (also maybe club) + different areas ie London, West London, North West London, Hertfordshire (also maybe Herts), Middlesex. How would I approach this?
As an example in google:- cycling clubs Herts (page 7) - cycling clubs Hertfordshire (page 10)... not good! Our best is cycling clubs North West London (page 2 or 3), yet West London is page 6-8.

Hi
Thanks for that link.
Well I'm struggling with the instructions. i don't understand why I have to register with dmoz - the site is up and running. Is this step for sites before they are officially on line? Also, I don't know what (or where) a CNAME is!!!
Regarding the very first instruction...
+Please note that in the whole process whenever asked for a URL you have to give Google. Your personal domain http://www.yourdomain.com using CNAME if you have one. If not submit http://web.me.com/username/ If your personal domain doesn’t use CNAME submit http://web.me.com/username/ and not your registered domain name (Read Note 2 at the end of the page to know why+)
Well what is that about? The website is www.gregarios.co.uk - what else do they want, and where do I find it??? And... there are 11 more instructions. Hmmm.

PS. An afterthought...
1). if I am still tweaking the names of my pages (see previous help from RAGE)... should I wait till this is completed before attempting to upload the SiteMap?
2). Do I need to reload the SiteMap every time there are any changes to the page names??