This is truly a humorous post. Here's why:
When the iPhone was first released, there were any number of self important, can't be bothered to check to see if the iPhone recieved a message when I wasn't looking, I want it to make a noise more than once so I don't have to look at the phone to see if I got a message individuals who were very vocal about adding functionality like this.
Seems it was added, and now folks want it to go away. Don't get me wrong, I would prefer it to be an option not a mandate as well. If I didn't pick up the message, I likely had a really good reason that is not likely to have gone away in five minutes. But still, this was a user suggestion and now everyone has to live with it for now. Funny stuff. 😉