The bitrate for 96/24 is 4mbps.
96 x 24 x 6 is 13.8 Mbps, so you are either heavily compressing your audio or limiting yourself to 2 channels which are not always available. Uncompressed you will struggle to deliver. Compressing something too much is worse than lightly compressing a lower resolution and limiting what type of 96/24 you could play would be farcical.
Oh and let's not forget there is no audio available in these formats.
The Beatles DVD........
You cannot legally copy this content, so apart from almost non existent unprotected sources, *there is no content available in these formats*. Do you really think Apple would get a license to support the playback of content that is almost certainly illegally obtained.
just like I rip CDs
No not like that at all, you rip CD's legally.
AppleTV currently provides 1080p video......
It outputs 1080p it can only handle 720p and even then not at 30 fps, as has been said before it isn't a high end device. In fact if we had your audio at 4 Mbps we really wouldn't get much video at all.
That would be 192/24. I've been talking about 96/24 which the AppleTV's hardware is capable of playing, but it is software-restricted.
9.6 Mbps is maximum datarate a DVD audio disc could handle, 192/24 exceeds this and has to be compressed unless we are limiting ourselves to 2 channels again.
It is difficult to use 96/24 when it is not there.
It might not be there on the tv, I was talking in general, it's only a handful of people who buy DVD-A and SACD's, the majority aren't interested.
Additionally, the AppleTV hardware currently can support 96/24. So there would not be any additional cost.
Firstly there would be the cost of licensing (which they wouldn't likely get anyway, more likely the cost of a court case). Secondly 96/24 might work in limited formats, but (ignoring the legality for a moment) 96/24 doesn't come in these limited formats and to avoid half a solution the tv would need to be much more powerful than it is now.
AppleTV supports 1080p video even though the "vast majority" of users have little or no source material at that level of quality.
As I said before, no it doesn't. It supports 720p at 24 fps and this format is readily available from itms as movies, tv shows and podcasts as well as over air through broadcast tv. But more importantly people notice the difference between SD video and 720p and appreciate it, the majority of people don't notice or don't have the facility to notice the difference between CD an 96/24.