I also just returned from an Apple store, myself.
I had a reservation with a Genius for this afternoon and arrived early to inspect the store's display models. There were eight 3G S units on display. The silent switch on the majority of them felt similar to mine -- some slightly better, some definitely worse -- with only two being firm.
Discovering that, I considered canceling my appointment.
Next, I compared the displays of each of the eight display units (full brightness with auto-brightness off). All but two had a warm, yellow-ish tint, similar to my 3G. Ew.
Being extremely happy with the crisp, cool screen (like my 2G) of my current 3G S, and not liking the odds of getting a bum replacement, I decided to cancel and live with a silent switch with a little wiggle.
I guess I can rest easy knowing that a little give in the silent switch is likely an unfortunate by-product of mass production and lax QC.
Now all I need to do is find something else to obsess about...