Would you "people" tell me what you're smoking and where I can get some? The same people on this board who say Blu-ray disk is too expensive are now saying the future is flash memory. If you have a clue about the technologies, you know a SD card or whatever card will never be cheaper to manufacture than a CD/DVD/Blu-ray DVD. They stamp these puppies out like the mint stamps out pennies and a penny probably costs more to produce. If licensing fees are the problem, when the market begins to dry-up, those will diminish or disappear too.
As to who will be using DVD/Blu-ray, it is the small independent producer like myself who does industrial and event projects. While I know some of the wanna-be Hollywood types here can't imagine doing this kind of work, and it is fun work. My suspicion is that more profit is made by wedding videographers, Nationwide, than from the remainder of the true independent producers. Add in the industrial producers to the wedding/event mix and you have some whopping numbers. Greater Los Angeles alone has hundreds of these companies and while their owners don't live in Beverly Hills, a lot of them live near Mulholland Drive in Encino and Sherman Oaks. And I'm not counting the **** producers. The same is true for New York and Washington, D.C.
In most of the U.S., downloads are a joke. Some of the problems with the cable companies have already been discussed here. I live and work directly across Puget Sound from Seattle and my choices are a local cable company or Qwest (the phone company). I have the fastest choice I can get from any available supplier and that is a 3Gbit (download) DSL from Qwest that is really a 2.4Gbit download speed. They tell me without blushing that they advertise "up to 3Gb," but legally they are required to deliver only 80% of 3Gbits. I check it daily and it is never, never, never greater than 2.4. And I'm better off than most Americans who don't live inside a major city. Download - - - I'll need something to smoke!
Some of you often mention "other" alternatives to optical media, but never get specific about what that is. Clearly, you're smoking and believe the answer is halographic crystals! ...as a delivery medium I mean.
Back to Apple supporting Blu-ray, you bet they'll be there. Steve jobs knows what the numbers are very well, and he knows who his customers are who need Blu-ray for their customers. DVDSP will get fixed soon, it isn't that big a software development job. You naysayers just keep claiming he will throw this market away, and keep racking-up those postings numbers!