I was just about to post the very same topic when I noticed this. Ever since purchasing my MBP, it has always run hot. Typically, 60-65 degrees C when idle, and I do truly mean idle - no abnormal activity shown in Activity Monitor. When running under medium load (let's say using iTunes to transcode an MP3, which uses about one full core of CPU power) the CPU temp will easily reach 90 degrees C. I phoned Apple within the first couple of days to question this, and received what seems to be the de-facto response of "it's within limits".
For my own interest, I maxxed out both cores with yes > /dev/null and monitored the temps, the CPU reached 99 degrees celcius before I daren't go any further, the fan speed didn't increase at all, it just hovers around 2000RPM regardless of CPU load. I have since installed SMC fan control so I can at least manage fan speeds manually until I find a better solution, but this problem has been happening well before the installation of any such software.
I am running the latest 1.7EFI which is supposed to address fan speed issues, and have also tried an SMC reset, all to no avail. To me, it looks to be an issue with OSX itself, as I can load the system and let the CPU reach 90 degrees, then if I shut down and re-power (specifically not reboot, as it doesn't seem to have the same affect), the fan speeds will ramp up to cool the CPU while OSX is loading. As soon as I reach the login screen, the fan goes back down to 2k RPM, despite the fact that the system is still 80 degrees + by the time I log in and manage to look at iStat or SMC.
If any employees from Apple are reading this, please please provide some assistance, as I'm at my wits end with this. I should also mention that this problem has persisted despite completely erasing the disk and re-installing OSX, as the laptop has also been back for repair due to constantly freezing and pinwheeling. That seemed to be another common issue relating to the hard drive, since replaced by Apple, but that's another story.