There is no way to rename files in iPhoto. When you export you can select various options for naming the exported image, but the original file in iPhoto is unaffected by this. Naming files is the Finder's job, and of course, if you do rename files with the Finder that have been imported to iPhoto you will corrupt your Library.
What Old Toad was referring to was adding or editing a Title for a Photo. This does not rename files, but rather is an entry in the Library database or - on export, should you select to - a field in the metadata.
Can you explain in more detail the issue you are having?
Regards
TD