Ok this is what found so far!
First, unique to my setup I'm using VMware Fusion 6 so I found the following note from VMware:
"This issue occurs on Macs with an SDXC (SD extended capacity) card slot and not on Macs with an SD card slot.
This issue occurs because the SDXC card slot included in newer Mac models is connected to the Mac using the PCIe bus and not using the USB bus that the original SD card slot uses. Therefore, the SDXC card slot cannot be connected to a virtual machine as a USB device."
Well that is ONE problem! But I found out that I have TWO problems!!!
I also found out that there is a SD card brand Qmemory that DOES NOT enumerate on the SDXC card slot. So you could have a SD card that is not compatible with the SDXC.
In that case I was able to fix the problem by connecting an external SD Card Reader to the USB interface and then bingo! Now my Macbook can access that SD card and even the VMware but via the external reader.
Going back to the problem #1 here is a link to the solution from VMware:
http://kb.vmware.com/selfservice/microsites/search.do?language=en_US&cmd=display KC&externalId=1035825
Now I can access the SD cards from the SDXC or external SD reader from OS X and from VMware.
Cheers,
Gil