Authorized Re-seller of Apple selling for higher price than Apple?
Can an Apple Authorized re-seller sell a MacBook Pro for a higher price than they are marketed in the Apple website?
MacBook Air (2018 or later)
Thanks for your response!
few details to make the question more specific and see if this is normal.
Retailer: B&H
Not in store, the price is high on their website when I compared the configuration from Apple website.
Here is is the story:
- MacBook Pro model:
(Mid 2018, Space Gray) (B&H#APMR9R2LLA, MFR #MR9R2LL/A)
- 2.3 GHz Intel Core i5 Quad-Core
- 8GB of 2133 MHz RAM
- 512GB SSD
- 13.3" 2560 x 1600 Retina Display
- There was a deal going on in B&H, *Mega DealZone* that ended on December 29th at 11:59 am 2018.
- There was a $400 discount on this model.
- However, when I looked at the original price before discount it was $2099.
- For the same model with the same configuration, the price on Apple website is $1999.
- I triple checked the whole website to make sure there are no additional items along with the laptop. The comparison I was doing was correct and the price in B&H website was $100 more than the original price
- Tried to get in touch with the support team through chat to see if they can clarify if I was missing something or do price match. But support team was not available.
- Checked the price on B&H website after the deal and was surprised to see the price was back to $1999 (Same as Apple website)
I am trying to know if there are any rules for an authorized retailer to sell the Apple goods for higher price than they are sold by Apple. I believe there should be?
If B&H is selling the Apple product for higher price than Apple then are they supposed to have some policies on their website which makes sure the buyer is not misled?
Why would B&H only increase the price during the deal?
