run application, with name containing spaces, from the command line with switches

I would like to run an application from the terminal with a switch:

open -a Google Chrome.app max_old_space_size=4096

But it does not work because the name contains a space. I can start it by adding quotes and not the switch:

open -a 'Google Chrome.app'

But if I add the switch, it does not work.

open -a 'Google Chrome.app' max_old_space_size=4096

So how can I run this application with the switch?