iTunes, iPhone, Unwanted Ads for Music Membership

When I search music, want to play, I only receive ads for Apple Music subscription. I can't play-test songs, get to a recommended album or song, everything leads to the ad for paying a subscription. How do I eliminate this ad. If I want a subscription, it's easy to go get it, I don't need Apple to prompt me every few minutes while using my iPhone. I DON'T NEED THE PROMPTS!!!