Apple Watch screen flashing in direct sunlight.

Same here with my series 5 44mm Nike. Just had sent into to Apple to look and unfortunately being sent back to me due to not being able to replicate. Mine was also flickering whilst being used. Apple really need to sort this out and recognise that it is an issue

That's good to know. I don't even want a refund or anything -- I just wish Apple would acknowledge it and throw us like a $20 App Store gift card or something. :-D

It's a minor thing, but definitely annoying. I'm just going to disable always-on for now. :-)

I have the same exact issue. Recently was bought a series 5 for my birthday in May. I have been in direct sunlight since then with no signs of screen flashing. But just now on vacation being in direct sunlight seems to cause the cyclic screen flashing. I have hard reset and still seems to occur right after. The Apple Watch is up to date as of July 3rd. Hopefully this a sensor problem that can be fixed with an update. Really would be a same if the hardware is faulty by default. Will update if I find a solution

Same problem here. Just called the German support. They don’t know about the problem. They recommend to reset the watch. It’s only happening if the watch is in direct sun. Crazy! And no Apple support is reading this here?! How disappointing,...

I am so glad it is not just me. It appears to only happen when the watchface is active and therefore refreshing more. How do we get this to the attantion of Apple Support as when you call, they say there is no such fault.

I’m having exactly the same issue on my Apple Watch 4. Turning off Always On Obviously isn’t An option, as the Series 4 doesn’t have that feature. Should I also be opening a case with Support? It’s never really bothered me… Besides, the warranty is WAY over… And Though I’ve had this issue for a long time, I don’t actually know if I’ve always had it or not.

Yeah… Except that, as I’ve said, my Watch is a Series 4. And its refresh rate cannot go anywhere near 1Hz… Also, the flashing, at least in my case, happens ever so slightly more often than once a second, and therefore isn’t likely to fall in sync with the display refresh rate. If that were true, it’d have to occur about 120 times a second, as that is the minimum refresh rate my Watch can handle… And that WOULD be invisible, even for me… Granted, I get nauseous from looking at 50Hz screens because I can see the flicker, and this sometimes even occurs at 60Hz. But not so much at anything over 90Hz.

I have the same problem with my series 5 Nike Apple Watch the screen is flickering in between the sleep screen and the wake screen and yes it happens when it is in direct sun light .. this is very annoying and not what I would have expected with a new watch ...I hope something will be done to address this problem soon ..☹️

I bought the Apple Watch series 6 GPS version and this same exact thing just happened to me. It’s cloudy out as well so I’m not sure how that would cause bright light but I’m now debating on exchanging this since I bought this on the release date.

I have this question too for a series 5 watch... what is annoying a series 3 watch got damaged a month ago for the same way it reacted when exposed to sunlight, followed by overheating, and then the screen simply popped up... rip :(

I have the same problem and with new watchOS 7 this is happening more frequently.

WatchOS 7 also makes my watch un-responding at least 2-3 times in a day.

I don't know anybody posted fix for that but I am still having this problem and looking for solution.

I’ve experienced this same problem and searched it on the internet and came across your post. Have you found a cause or solution?

This just happened to me - https://www.youtube.com/watch?v=huosXQptBSk

I also have the same problem. Has anyone found a solution, but more importantly is it a software or hardware issue??

I have the same issue.

Hope Apple is going to do something about it...