After holiday sales include silicone keyboard protectors that are thin.
Because these sell quickly, more often are online and limited inventory.
The idea of closing the display lid over a cloth, is that can solve the issue
of having key imprints on the screen; however indicated by above reply
this in itself offers no prevention from end-user cause. My mac portables
have retained their displays without damage, including my iBook G4 and
first MacBook1.1 13-inch model. The iBook, bought in 2005 remains great.
Bought iBook a silicone keyboard protector when new; & neo-case too.
These early model iMac & iBook used TFT 'soft displays' subject to damage.
My newer MacBook Pro mid-2012 13-inch 2.5GHz core-duo 9.2 has durable display
after years of careful usage, still looks good and all the pixels look fine. I've seen
some bad things happen to a few macs including portables of various vintage.
Glad 'crynay' replied with good details and observations; I'm also observant to detail.