Instructions produce non-bootable USB drive

Here's what I have used many times with success:

Bootable USB Installers for OS X Mavericks, Yosemite, El Capitan, and Sierra

First, review this introductory article: Create a bootable installer for macOS. Second, read this How To outline for creating a bootable macOS installer. Simply use the Terminal command by copying and pasting the command line for the version of macOS from the list below. You will need an 8GB USB flash drive that has been partitioned and formatted for use with OS X as well as an installer for the desired macOS version that you have previously downloaded from the App Store.

Drive Partition and Format

1. Open Disk Utility in the Utilities' folder.
2. After Disk Utility loads select the drive (out-dented entry with the mfg.'s ID and size) from the side list.
3. Click on the Erase button in the Disk Utility toolbar. Name the drive, "MyVolume". <---- IMPORTANT!
4. In the drop down panel set the partition scheme to GUID. Set the Format type to Mac OS Extended (Journaled.)
5. Click on the Apply button and wait for the Done button to activate. When it does click on it.
6. Quit Disk Utility.

Create Installer

Open the Terminal in the Utilities' folder. Choose the appropriate command line (in red) depending upon what OS X installer you want. Paste that entire command line from below at the Terminal's prompt:

sudo /Applications/Install\ OS\ X\ El\ Capitan.app/Contents/Resources/createinstallmedia --volume /Volumes/MyVolume --applicationpath /Applications/Install\ OS\ X\ El\ Capitan.app

Press RETURN. You will be asked for your admin password. It will not echo to the Terminal window. Then press RETURN again. Wait for the return of the Terminal prompt signifying the process has completed. It takes quite some time to finish. Be patient.

The bootable installer can be used to install this version of macOS. Shut the computer down. Insert your flash drive into a USB port. Start the computer like so:

Boot Using OPTION key

1. Restart the computer.
2. Immediately after the chime press and hold down the  "OPTION" key.
3. Release the key when the Boot Manager screen appears.
4. Select the disk icon for the USB flash drive.
5. Click on the arrow button under the disk icon.

Exactly what year model iMac are you trying to create a bootable installer for?

see > Identify your iMac model - Apple Support

Another way to make a bootable installer is with Disk Maker X.

see > https://blog.macsales.com/33160-how-to-create-a-bootable-el-capitan-usb-install-drive-with-diskmaker-x/

and/or > https://diskmakerx.com/download/

It would help if you provide a link to the instructions that you followed so we can see what you attempted to do.