Apple TV stuck on Apple TV+ screen
Tried reset. No change. Power off. No change. Great job Apple.
Apple TV (2nd gen)
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If you have an Apple TV (2nd generation), then you do not have access to Apple TV+ on that device.
Devices you can use with the Apple TV app and Apple TV+ - Apple Support
Either you model Apple TV is different, or you are seeing a different image on screen.
Tried reset. No change.
To reinstall the system software and return to factory settings:
Restore your Apple TV through iTunes - Apple Support
Let us know how that goes.