Just got new Apple TV and there are not any plugs for hdmi or power cord.

Hello,

Apple TV does not come with a HDMI lead however there should be a power lead in the box. After you remove the Apple TV from the box there will be a white cardboard carrier containing a black power lead. Did you purchase this Apple TV new from Apple?

The ‘Buy’ page on the Apple site lists exactly what is and is not included.

• What’s in the Box - Buy Apple TV 4K - Apple
• What’s in the Box - Buy Apple TV HD - Apple

“HDMI cable sold separately”