Why doesn’t my watch make a “sound” when a text comes to my iPhone?
My Apple Watch series 3. Why doesn’t my watch make a sound alert when a text comes to my Apple iPhone ?
iPhone 7 Plus, iOS 13
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I believe that text alerts work the same way as notifications. Notifications go to either your Apple Watch or iPhone, but not both. If your iPhone is unlocked, you'll get notifications on your iPhone, instead of your Apple Watch. If your iPhone is locked or asleep, you'll get notifications on your Apple Watch, unless your Apple Watch is locked with your passcode. For more info, see:
Notifications on your Apple Watch - Apple Support