An effective mitigation of unwanted content an pop-up banners can be effectively achieved by installing a good, trusted, Content and Ad-blocking product. One of the very best and most respected within the Apple App Store - designed for iPad, iPhone and Mac - is 1Blocker for Safari.
https://apps.apple.com/gb/app/1blocker-for-safari/id1365531024
1Blocker is highly configurable - and crucially does not rely upon an external proxy-service of dubious provenance. All processing takes place on your device - and contrary to expectations, Safari will run faster and more efficiently.
Unwanted content is not simply filtered after download (a technique used by basic/inferior products), but instead undesirable embedded content blocked form download. A further benefit on metered services, such as cellular connections where you data may be capped or chargeable, this not only improves speed but also saves you money.
When using an effective content blocker product, a high proportion of otherwise inescapable risk when using your Safari browser, or linking to external sources from email, is effectively mitigated before it even reaches you.
I hope you find this information and guidance to be helpful in resolving any issues that you may have.