Pvdublo7 wrote:
Windows 10 will only allow installation from the Microsoft Store, so not doing a direct download/install.
That's not the case.
I used the Looking for other versions? option on the following page; https://www.apple.com/itunes/ to install the version directly from Apple. The link is in tiny lettering, down past the "get it from Microsoft" section.
However, there may be little point in uninstalling the Microsoft copy in favour of the Apple one, because in my experience, the issue is that iTunes is busy "making your purchases available". The telltale sign is the icon in the top right of the iTunes window after iTunes opens:

I have been able (once or twice) to click on View/Show Activity Window while that is displayed, only to get this gem:

I have a total of fourteen songs that I've "purchased" from the iTunes Store (eleven of them were unsolicited) and yet every time I start iTunes, I get this nonsense, which can freeze my iTunes for up to two minutes. It happens on both my Windows 7 machine and my Windows 10 laptop.
I can hazard a guess as to why this is happening, but from a customer point of view, it's a clear failure to put the customer first: "iTunes is busy, so you (the customer) will just have to wait". It's unbelievably irritating when I have to wait for iTunes when I need to check something so that I can respond to posts here in this forum.
The biggest joke though, is when this happens:
