Apple TV+
Can I stream movies in Apple TV+ like in Netflix and HBO GO without any extra purchase?
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Apple TV+ is a subscription service featuring Apple Originals. Streaming Apple TV+ content will not ask for additional purchases.
Beware that Apple TV+ is just one of the services in the Apple TV app. Other services in that app are not included in the subscription, and will have to be payed for separately. Notably iTunes Store content for Buy or Rent is not included in Apple TV+.