Hi,
iPhone 12 is $799
In France it's €909
FX rate today 1 USD = 0.850962 EUR
$799 therefore translates to €680
Can anyone explain the €229 markup I have to pay ???
Fully understand the Global fluctuations in currency but surely this is way, way of course.
Even if it was $1 to €1 it would be €799 so €909 is ridiculous.
Advertised prices in the US do not include any taxes at all.
Applicable taxes in the US, which vary from State to State and even county to county, are added at the time of purchase.
The cost of doing business in different countries also varies.
This is a user-to-user technical support site operated by Apple, there are no financial executives from Apple here to explain to you and the wouldn't anyway. If I could ask, how much of the 909 is VAT?
Don’t buy one then.
Sadly deggie, there was no option for 'iPhone Global pricing' so I had to choose this category. Regarding VAT since you ask. In the UK VAT is at 20% and the iPhone 12 is at £799 i.e. a 1 to 1 ratio.... $799 = £799
In France the VAT is also 20% and yet the $799 = €909
Just to clarify, I have been an Apple shareholder for about 10 years and I think there products are the best. But I am trying to understand this huge markup and why it is applied in this instance.
Potentially, yes. You could do that.
Technically, you would then have to declare the out of state purchase on your state tax return and pay the additional sales tax due where you live, but virtually no-one does that.
Just as a further example:
A particular Apple watch 6 priced in the US at $899 is priced in France at €929
The iPhone 12 in the US priced at $799 is priced in France at €909
So, are local Taxes more for the Phone ?
Is there a different exchange rate for the Watch ?
There is no rhyme or reason to this pricing for the iPhone.
And that answers a genuine question how exactly ???
Hi Tim,
So, if you were in CA and Taxes were 10% and you had a friend in SC where Taxes were 2% (please note this is hypothetical, I have no idea of the real numbers) you would have your friend buy a phone for you and ship it to you..... and pay the 2% right ?
I've been watching this thread and while I get why you'd ask, the reality is we can't answer with any facts. Prices in the US don't include tax that much we know. But we users have no clue what other fees other countries pass along to manufacturers in any way shape or form. And discussing the difference in pricing around the world isn't a technical support question.
You should contact Apple directly as we can't help with pricing questions at all.
Can anybody explain Apple pricing ?
