M1 Macbook Air Booted to recovery after Initial Setup

Having an issue with the new M1 Macbook Air trying to reinstall Big Sur. Out of the box after initial setup I rebooted the Air and it booted into recovery and needed Big Sur to be reinstalled. When in recovery attempting to install I keep getting the error "An error occurred preparing the update. Failed to personalize the the software update. Please try again"

I have tried going through recovery and also made a bootable usb of Big Sur and get the same results. I went to disk utility and have reformatted the drive, did first aid on the drive, but still cannot get big sur to install.