Apple will always address you by your name or the name they have on file for you, not Dear Customer, Dear Client or by using your e-mail address. The e-mail will be from @apple.com or @iTunes.com. E-mail addresses can be spoofed. You can go to Mail/View/Message/Show all Headers to see more. Apple emails won't have poor grammar/misspellings. Apple e-mails will never contain an attachment. Apple will never request personal information by email such as Social Security numbers, your Mother’s maiden name or full credit card numbers .
The only exception to the above I have noticed is if you order something from the Apple Store (apple.com), your receipt will be addressed to Dear Apple Customer. That is a receipt for a purchase you initiated.
Avoid phishing emails, fake ‘virus‘ alerts, phony support calls, and other scams.
Identifying legitimate emails from the iTunes Store.
Send the e-mail to Apple as an attachment to a new e-mail before deleting it. You can forward as an attachment by going to Mail/Message/Forward as attachment. Or control - click on the email and select Forward as attachment. Make sure you send it as an attachment to a new email. If you just forward it, it will probably be rejected. You won’t receive a response.
reportphishing@apple.com