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Please try these listed steps: If you can't redeem your promotional trial of Apple TV+ - Apple Support

When you buy a new Mac (or iPhone, iPad, iPod touch, Apple TV box), it includes one year of Apple TV+ for free¹.

Apple TV+ - One Year Offer - Apple

Apple TV+ one year offer - Terms and conditions - Apple

- You have to redeem within 3 months.

- You should be a new subscriber.

- You should be in a country or region where Apple TV+ is available.

- You should redeem the offer on your new Apple device in the TV app. For Macs, you should first sign in to the TV app (menu Account).

If you qualify, and if you did as described in the guide, and you still do not get to see the year offer, then contact Apple Support. They can assist in getting you the service, if needed using activation codes.