Free one year Apple TV Subscription says it's a 7 days free trial

others look like they want you to BUY the film

The offer is for Apple TV+, the channel featuring Apple Originals. Those do not require additional payment.

Other content in the Apple TV app is not part of that subscription. Notably iTunes Store movies (buy or rent per title) will have to be payed for separately.

Your expectations may have been bigger than what was communicated.

Users have to redeem the year offer within the first 3 months. An email from 24/09/2020 suggests that this time frame has passed by now.

Apple TV+ one year offer - Terms and conditions - Apple

There are Free shows - but not that many - I just watched feature film "Greyhound" with Tom hanks for free - but many others look like they want you to BUY the film!!! Not a great service so far - disappointing -

I purchased apple products and have activated a 12 month free apple tv viewing only to find I need to pay for each show ?

Have activated the new offer of free apple tv viewing from date of purchase of new apple iPhone and iPad I purchased, still cannot utilise the shows on apple tv without paying a fee?

Cant access free i year trial

I redeemed this offer yesterday - 2/5/21 - I bought a new iphone and when you sign in to the Apple app the free offer came up.

Call apple for help - they will confirm you have 1 year free even if you start by signing in for free 1 week trial. That's what I did.