apple tv+
if i bought a new phone then can i download apple tv on the tv not the phone?
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Once you have redeemed the offer for Apple TV+ and you have the subscription, then the subscription content is accessible on any of your devices that has the Apple TV app, where you are signed in with the same Apple ID account that has the subscription.
Apple TV+ - One Year Offer - Apple
Apple TV+ one year offer - Terms and conditions - Apple
All the ways to watch Apple TV+ - Apple Support
Watch in the Apple TV app on a Smart TV - Apple Support
List of Apple TV app-supported smart TVs and third party streaming devices - Apple