My new Watch is giving me quite a rash

Either you have it too tight triggering an attack of eczema or you have a nickel allergy that you were not aware of. Your next step should be to immediately see your doctor while the rash is fresh. If it is a nickel allergy you have a scratch test in your future with an allergist.

A Community Specialist will also come along soon and advise you to click on the Get Support link at the top right of this page (actually they will give you a link) and report this to Apple. You can do this while you are waiting for your doctor.

If you have a severe nickel allergy no, this and many other watches are not going to be for you.