Personalised ads
When I try to allow personalised ads the button is grey and will not allow me to change it, what can I do
iPhone XR, iOS 14
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Limit ad tracking [Disable]
Watch the GIF below
When you opt out of receiving ads targeted to your interest you may still receive the same number of ads, but the ads will be less relevant to you.
These types of adverts are also called behavioural advertisements as they track the website behaviour of the user and displays ads based on previous pages or searched items.