Fraud

It is a very common scam attempt.

Apple does not make such calls.

All such calls are scams from criminals attempting to steal your personal and financial information. The callers will often use number spoofing to pretend they are calling from a legitimate business. The correct course of action is to ignore the calls or hang up on them, repeatedly if needed. 

Avoid phishing emails, fake 'virus' alerts, phony support calls, and other scams - Apple Support

KatieHur Said:

"Fraud: Wondering if voicemail telling me not to use my apple device to order things or use any financial business and to press 1 to call apple support is fraud"

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Report this to Apple:

Do Your Part: Apple won't get back to you in person, but the more feedback they revere on this, the more they will know of these scammers. Do so through use of the Photos app.

Go Here: Using the Photos App to Report Scams: - User Tips