Roku Ultra search results do not list Apple TV as an option to rent/buy for movies

Hi, does anyone know why Apple TV is not showing up as an option to buy/rent movies anymore when I do a global movie search on the Roku? I see the Apple TV channel on the Roku was updated a few days and wondering if it broke this functionality. Roku refers me to Apple as you maintain the actual app/channel on the Roku. To be clear, there is nothing wrong with the Apple TV app itself. I can search movies within the app. I am talking about the global general search on the Roku which lists content providers for movies/shows.

Oddly, when I search for TV shows (even exclusive to Apple TV Plus) I do get the option in the search results. So, this is specifically happening just for movies. Other services show up fine like prime/fandango/google play.

Was this a deliberate step to remove Apple as a viewing option in search results for movies? Or did the recent channel update break this functionality?